Search Engine Optimisation – The Stats
Did you know that 68% of consumers spend 81% or more of their total time shopping conducting product research online prior to purchase? What do people do when they are researching a product? They visit a search engine and type in keywords relating to the product or service they are searching. Simply put, this means that your website must be search engine optimised if you want to succeed in the online world and grow your sales in the bricks and mortar world.
What is SEO?
SEO is the process of increasing the visibility of a website or a page on a website on a search engines results page (SERP) which is organic, earned or natural.
To achieve higher listings on a SERP page for your website, it is important to look at the structure, design and usability of your website as well as having relevant content on your site. SEO is not something which you should do once and then consider it to be done. It is something that needs to be worked on continuously while keeping upto date with ever changing search engines.
Why SEO is Important to your business
The days of looking up a business or a service in a phone book are gone. Times have changed and these new times happen online on a search engine.
Generally, websites that appear higher up on a search engines results page will get more traffic through to their website and possibly an increase in sales as a result.
Still not convinced that you need SEO? Here are a few reasons as to why SEO cannot be ignored:
- Increased traffic to website
- Improve brand credibility – the higher up you are on Google, the better and more credible potential customers will perceive you to be
- Can help you increase your leads and sales
- Potentially unlimited customer reach – there are approximately 2.1 billion people online
- Your competitors are doing it
- Local search engine optimisation can significantly increase footfall in shops, cafes, stores, etc.
- Already a qualified lead. A potential customer using a search engine to search for a product or service should be considered a hit sales lead and your website is how you can capture that sale.
- SEO is generally lower in cost that Pay-Per-Click advertising.
How Can Lenawa Web Solutions Help you with your SEO?
Lenawa Web Solutions is one of the best SEO Companies successfully operating since year 2001. During these years Lenawa Web Solutions has developed a robust and result oriented SEO Process, which has helped more than 3000 websites achieve higher visibility on the search engines, globally.
Keyword Research and Analysis
It all begins with keywords. Identifying and ranking for the “right” keywords is key to campaign’s success. Targeting right keyword means getting the “right” kind of visitors. Intelligently searched keyword or a key phrase that would improve the website’s conversion – sales or enquiries is at the center point of Lenawa’s SEO game plan.
On Page SEO Optimization
A significant component of making a website visible to search engines is the development of a search engine friendly site structure and carefully planning the keyword density, placement and prominence. This will take care of optimizing the core elements on the website such as meta tags, page content, navigation, breadcrumbs, header and footers etc.
Technical Website Evaluation or Audit
Each website has its own specific areas of SEO Technical weaknesses. Lenawa Web Solutions will evaluate and provide an extensive on-site enhancement that will dramatically improve the overall “search engine friendliness” of the website. This will take care of identifying and fixing issues on the website such as duplicate content, bad URL scheme, fixing the site architecture, removing hidden text, improvement of site download time etc.
Content Development& Marketing
One key factor in successful improvement of natural rankings revolves around the addition of relevant, authoritative and keyword dense content both on and off the website. Lenawa Web Solutions will work in unison with you to develop strong content that meets specific compliance requirements. This will include adding more content rich pages on the site and writing content to generate more quality backlinks to the site through articles, press releases, blog postings etc.
SEO works well in unison with social media, we as a part of SEO enhancement would increase your websites social following and engagement (Google+, Facebook, Twitter and more).
Off Page SEO/ Link Building
This involves building comprehensive Off Page SEO or Link Building campaign that will provide high quality, compliant inbound links that work to increase the domain authority of your website. Lenawa Web Solutions provides an extensive Link Landscape Analysis to understand your site (as well as competitor’s links), which includes.
- Evaluation of competitors for keyword(s)
- Link Silo Worksheet (keyword/Destination URL)
- List of potential Natural Link Exchange Partners (keyword/industry)
- Review Results of competitors
Local SEO Strategies
Local SEO strategies are part of the overall SEO game plan for guarantee first page rankings for all of your website’s geo-targeted keywords within your city, state, or county. As a part of the service we will take care of Citations, Reviews, Places Optimisation with a goal to get your website on Page #1 and inside the Map Listing and other Local Directories.
Ecommerce SEO Strategies
At Lenawa Web Solutions , we are well experienced in every popular ecommerce platform or shopping cart available in the market be in Magneto, Mambo, X-cart, Joomla or Yahoo Shopping. Plan includes assessing the weaknesses and opportunities of your online store, and pinpointing the ideal ecommerce SEO strategies to help you ecommerce website gain higher visibility on search engines.
Google Algorithmic Updates
Staying up to date on recent changes in Google’s updates and close monitoring of campaign results on an ongoing basis.
- Communication is key to any online marketing campaign’s success.
At Lenawa Web Solutions, we are proud to say that we are one of the best when it comes to communication and reporting. With project management and online campaign tracking system and availability of live support via phone, instant messaging service and emails we keep our clients updated all the time. Our reports are rated highly by the clients.
Also our TEAM WILL PERFORM THE FOLLOWING CHECKS AND FIX THEM :
META TAGS ANALYZER
GOOGLE SEARCH RESULTS
BROKEN LINKS TEST
SEO FRIENDLY URL TEST
IMAGE ALT TEST
INLINE CSS TEST
DEPRECATED HTML TAGS
GOOGLE ANALYTICS TEST
JS ERROR CHECKER
SOCIAL MEDIA CHECK
HTML PAGE SIZE TEST
SITE LOADING SPEED TEST
page cache test
Image Expires Tag Test
JS and CSS Minification Test
URL Redirects Checker
IP Canonicalization Test
Server Signature Test
Safe Browsing Test
SPF records checker
COMPLETE WEBSITE ANALYSIS
lenawa web solutions seo standard plan
24/7 Customer Support
/mo. (billed annually)
/mo. (billed monthly)