Company
VIVARA
Category
Web Development
Start time
01 August 2023
Delivery
11 September 2023
Feedback
Happy Customer
Project Description
Overview
Lenawa Solutions was approached by Vivara, a leading jewelry brand, to redesign their website in line with a new branding strategy. Vivara transitioned from a darker, black-themed aesthetic to a lighter color palette, reflecting a fresh and modern approach to their brand. The challenge was to create a website that preserved Vivara’s identity while ensuring a user-friendly experience for online shopping. Here’s how we tackled the project and delivered a stunning result.
The Challenge
Vivara’s original website, designed around dark black colors, was not in line with their updated branding strategy. The new look required a complete overhaul of the website’s design, structure, and user experience. Our primary objectives were to:
- Align the website with the new branding: Incorporate the lighter color scheme and ensure the overall aesthetic reflected Vivara’s updated identity.
- Enhance the user experience: Make the website easy to navigate, with a seamless online shopping experience.
- Maintain brand identity: While changing the design, we needed to ensure that the website still felt familiar to existing customers.
The Solution
Our approach to redesigning Vivara’s website involved several key steps:
Design Refresh: We created a new design that embraced the light color palette, using whites, soft grays, and subtle pastels to reflect Vivara’s new branding. We retained key elements of the old design to maintain brand identity, such as the logo and signature jewelry pieces, but presented them in a fresh and modern way.
User-Friendly Navigation: We streamlined the website’s navigation to make it easier for customers to find products and explore the jewelry collections. This included a simplified menu, improved search functionality, and clear calls-to-action.
E-commerce Integration: Since Vivara wanted an easy-to-shop online experience, we enhanced the e-commerce functionality. This included a simplified checkout process, intuitive product categorization, and mobile-friendly design for seamless shopping on any device.
SEO Optimization: To ensure the website maintained visibility in search engines, we implemented SEO best practices throughout the site, including optimized meta descriptions, keywords, and content structure.
Following Process
Online Request
01
clients submit an online request or reach out to discuss their project requirements. This initial step allows us to understand the project scope and their specific needs.
Discuss Budget
02
Once we have a clear understanding of the project, we engage in a discussion about the budget. It’s essential to align expectations and ensure that the proposed budget is feasible for both parties.
Research Work
01
After budget discussions, we conduct thorough research related to the project. This includes analyzing competition, target audience, industry trends, and identifying the most effective strategies to achieve the desired goals.
Ready to Start
04
With the research completed and the budget finalized, we are ready to kickstart the project. This involves creating a detailed project plan, outlining key milestones, and setting realistic timelines for each phase of the project.
Overview
The Results
The redesigned website was a success, achieving the following outcomes:
Consistent Brand Identity: The new design reflected Vivara’s updated branding, providing a cohesive look that matched their lighter color scheme while retaining key brand elements.
Improved User Experience: Customers found the new website easy to navigate and enjoyable to use. The simplified navigation and e-commerce features contributed to a smoother shopping experience.
Increased Online Sales: The enhanced e-commerce functionality led to an increase in online sales, as customers found it easier to browse and purchase jewelry from Vivara’s collections.
Positive Customer Feedback: Vivara received positive feedback from customers about the new website’s look and ease of use, reinforcing the success of the redesign.
Conclusion
Lenawa Solutions successfully transformed Vivara’s website to align with their updated branding, creating a modern and user-friendly online platform. By focusing on design, user experience, and e-commerce integration, we delivered a website that not only met Vivara’s needs but also contributed to their business growth. If you’re looking to update your website to reflect new branding or enhance user experience, contact Lenawa Solutions to find out how we can help you achieve your goals.
Lenawa Solutions: The Web Design Agency That Will Help You Grow Your Business
A website is an essential part of any business. It is your online storefront, and it is the first impression that potential customers will have of your company. If you don’t have a website, you are missing out on a huge opportunity to reach new customers and grow your business.
Lenawa Solutions is a web design agency that specializes in creating websites that are both effective and appealing. We understand that every business is different, and we tailor our services to meet your specific needs. We will work with you to create a website that reflects your brand and helps you achieve your business goals.
If you are ready to take your business to the next level, contact Lenawa Solutions today. We will help you create a website that will help you attract new customers, generate leads, and increase sales.
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