Company
Zahra jewelry
Category
Branding
Start time
02 February 2024
Delivery
12 February 2024
Feedback
Happy Customer
Project Description
Lenawa Solutions was approached by a jewelry brand seeking to establish its visual identity through logo design and branding. The client emphasized the importance of integrating their main product, a jewelry art piece, into the logo, along with incorporating the Arabic name of the brand. The goal was to create a distinctive and culturally resonant logo that would capture the essence of the brand’s offerings while reflecting its heritage.
Scope of Work:
Discovery Phase: We conducted initial consultations with the client to understand their brand values, target audience, and design preferences. Gathered information about the client’s main product, the jewelry art piece, and its significance within the brand’s identity.
Conceptualization: We brainstormed various design concepts that seamlessly integrated the jewelry art piece and the Arabic name of the brand into the logo. Explored different visual elements and typography styles to evoke elegance, sophistication, and cultural authenticity.
Design Development: We developed preliminary sketches and digital mock-ups of logo concepts for client review. Iterated designs based on client feedback, focusing on refining the composition, color palette, and typography to achieve a harmonious balance between the jewelry art piece and the Arabic text.
Finalization: We refined the selected logo concept based on client feedback, ensuring clarity, scalability, and adaptability across various marketing collateral and digital platforms. Fine-tuned details such as line weights, proportions, and color gradients to enhance visual impact and brand recognition.
Brand Identity System: Extended the logo design to create a cohesive brand identity system, including secondary brand marks, color variations, and brand guidelines. Developed supporting visual assets such as business cards, letterheads, and social media graphics to maintain brand consistency across all touchpoints.
Following Process
Online Request
01
clients submit an online request or reach out to discuss their project requirements. This initial step allows us to understand the project scope and their specific needs.
Discuss Budget
02
Once we have a clear understanding of the project, we engage in a discussion about the budget. It’s essential to align expectations and ensure that the proposed budget is feasible for both parties.
Research Work
01
After budget discussions, we conduct thorough research related to the project. This includes analyzing competition, target audience, industry trends, and identifying the most effective strategies to achieve the desired goals.
Ready to Start
04
With the research completed and the budget finalized, we are ready to kickstart the project. This involves creating a detailed project plan, outlining key milestones, and setting realistic timelines for each phase of the project.
Finalizing the Project:
Delivery and Presentation: We Presented the finalized logo and branding materials to the client for approval, providing rationale behind design decisions and demonstrating how the visual identity aligns with their brand strategy and objectives. Delivered all files in various formats for versatile usage and provided guidance on implementation.
Crafting Brand Identity: Lenawa Solutions' Impactful Collaboration with Kindred Spirit
Branding is crucial for businesses as it shapes the perception and identity of a company in the minds of customers. It is a strategic process that establishes a unique and recognizable presence, setting a business apart from competitors. Effective branding helps build trust, credibility, and loyalty, fostering strong connections with target audiences. It communicates the values, mission, and benefits of a business, creating a cohesive and memorable impression. A well-crafted brand strategy enhances customer recognition, drives customer engagement, and ultimately contributes to business growth and success.
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